{"id":887,"date":"2011-06-18T20:58:43","date_gmt":"2011-06-19T00:58:43","guid":{"rendered":"https:\/\/2011.montreal.wordcamp.org\/?p=887"},"modified":"2011-06-19T12:09:46","modified_gmt":"2011-06-19T16:09:46","slug":"speaker-spotlight-kelley-lynn-kassa","status":"publish","type":"post","link":"https:\/\/montreal.wordcamp.org\/2011\/speaker-spotlight-kelley-lynn-kassa\/","title":{"rendered":"Speaker Spotlight: Kelley Lynn Kassa!"},"content":{"rendered":"
\n

WordCamp Montreal is only a few weeks away! We’re as excited as ever about this event. We’ve prepared a speaker spotlight series that will show off some of our speakers at this years event!<\/p>\n

I’m happy to present our next spotlight, Kelley Lynn Kassa<\/a>!<\/p>\n

Kelley is currently the director of marketing communications for Datawatch, where she is launching their first blog, managing and implementing the company\u2019s social media strategy and creating inbound marketing content.<\/p>\n

Kelley will be giving a talk titled How I Learned to Stop Worrying and Love the Blog<\/a>.<\/p>\n<\/div>\n

Why WordPress?<\/h2>\n

\"\"

Kelley Lynn Kassa<\/p><\/div>It\u2019s easy. I\u2019m not a \u201ctechnologist\u201d \u2013 I\u2019m a writer, blogger and marketer. I don\u2019t have the time to spend learning complex technology. WordPress not only does everything I need it to do for content, it also has all the latest and greatest widgets. I cringe whenever someone recommends a platform other than WordPress. <\/p>\n

Why did you decide to speak at WordCamp Montreal?<\/h2>\n

Many reasons: first: people do struggle with blogging. How to start and how to keep it going. Second, as a WordPress advocate, I want to balance speaking with my own interests in learning more. So I opted to speak at one WordCamp and participate as a general attendee in another. As for Montreal: it\u2019s a wonderful city, I\u2019ve not been there in 10+ years and I\u2019m looking forward to reacquainting myself with the city. <\/p>\n

What is your talk going to be about?<\/h2>\n

Blogging. It\u2019s so easy to over-think content to the point of paralysis. I want people to come away from my session excited about blogging, and with concrete ideas on how to maintain their own blogs. I want people to commit to keeping their blog fresh, interesting, informative and updated.<\/p>\n

What are you most looking forward to at WordCamp Montreal?<\/h2>\n

Learning how others are using WordPress, particularly from an international perspective. As an American, it\u2019s too easy to fall into the trap that what we do is the best, and the rest of the world doesn\u2019t matter. It does, and I want to learn from others.<\/p>\n

What is the one thing you want people to walk away with from your talk?<\/h2>\n

Blogging isn\u2019t something to dread; it\u2019s something that can be fun.<\/p>\n

What is your favourite WordPress plugin, and why?<\/h2>\n

As \u201cunsexy\u201d as this is, I\u2019d have to say the Google Analytics for WP<\/a> plug in. It\u2019s great for delivering metrics for your blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

WordCamp Montreal is only a few weeks away! We’re as excited as ever about this event. We’ve prepared a speaker spotlight series that will show off some of our speakers at this years event! I’m happy to present our next … Continue reading Speaker Spotlight: Kelley Lynn Kassa!<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":7673567,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[4636],"tags":[5931,29,5926],"class_list":["post-887","post","type-post","status-publish","format-standard","hentry","category-featured-speakers","tag-kelley-lynn-kassa","tag-speakers","tag-spotlight-series"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1qg3v-ej","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/7673567"}],"replies":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":12,"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/887\/revisions"}],"predecessor-version":[{"id":967,"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/887\/revisions\/967"}],"wp:attachment":[{"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/categories?post=887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2011\/wp-json\/wp\/v2\/tags?post=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}