Before you start coding there’s an important step for every website project: this is, of course, Information Architecture. Often poorly understood and seldom given the attention it deserves, IA is, in fact the foundation of every great website. WordPress comes with a built-in Information Architecture that includes basic building blocks with which most users are familiar: pages and posts, categories and tags. But it also features custom content types (or post types), drag and drop menus, and custom taxonomies, which all help categorize information and make it easier for end-users to find.
This presentation will offer a foundation for understanding how IA can help meet site goals through practical examples of how to resolve site architecture problems.
The presentation is largely high-level, and will be understandable to attendees with only a basic knowledge of WordPress.
About David Hamilton
I’m a blogger, content strategist, and journalist. My work has appeared in Canadian publications including the National Post, and trade magazines like the Web Host Industry Review. I recently began working for Toronto digital marketing agency Kobayashi Online, where my day revolves around the creation of exciting content for organizations.
