Brian Rotsztein
WordCamp Montreal is only a few days away! We’re excited to bring you a new speaker spotlight series this year!
Our next spotlight is Brian Rotsztein!
With 15 years of Internet marketing experience, Brian Rotsztein brings a seasoned approach to working with clients. As the head of multiple web design/Internet marketing companies and brands (RedstoneX.com, Uniseo.com, MailPrince.com,…), he helps businesses gain a competitive advantage. He holds two Master’s degrees, has taught university courses, and provides training services for topics such as SEO and social media. He’s been a WordPress fan since he started using version 1.6 (in 2005!).
Brian will be giving a talk titled Enhanced Social Media Marketing with WordPress.
What is your favorite improvement to WordPress this past year?
The live preview feature has made it easier to show our clients what we’ve been working on.
Why did you decide to speak at WordCamp Montreal?
WordPress is one of the top software products that we provide to clients. This is an opportunity to give back to the community that supports it and helps it thrive. Also, I’m proud to be one of the few experienced SEO, social media and Internet marketing professionals who give WordPress-related talks. I spoke at the past two WordCamp Montreal events and got great feedback and I hope to top those talks!
What is your talk going to be about?
Last year, I gave a solid foundation for SEO and social media marketing with WordPress. This is a continuation and update of that talk with a emphasis on social media platforms. I’ll be focusing on different ways you can integrate various platforms into your marketing efforts using WordPress in ways you haven’t heard of before.
What is the one thing you want people to walk away with from your talk?
I’d like people to understand that social media platforms don’t exist simply to make companies money. Consumers shouldn’t be bombarded with things they don’t care about. I will present ideas and plugins and it’s up to the WordPress user to decide what’s best for their audience.
Who in the WordPress community inspires you? Who do you follow?
I’m impressed by the team that puts together WordCamp Montreal. I’ve contributed my two cents at planning meetings but I’m not one of the main organizers. Carl, Shannon, Jeremy, and Brendan work hard to make the event happen and I think they deserve props for it.
What new feature would you like to see in the future?
I’d like to have better marketing tools and an improved wysiwyg editor.
