{"id":432,"date":"2015-06-03T02:06:35","date_gmt":"2015-06-03T06:06:35","guid":{"rendered":"https:\/\/2015-fr.montreal.wordcamp.org\/?post_type=wcb_session&p=432"},"modified":"2015-07-06T05:37:42","modified_gmt":"2015-07-06T09:37:42","slug":"how-to-turn-your-wordpress-site-into-a-marketing-machine","status":"publish","type":"wcb_session","link":"https:\/\/montreal.wordcamp.org\/2015-fr\/session\/how-to-turn-your-wordpress-site-into-a-marketing-machine\/","title":{"rendered":"How to Turn Your WordPress Site into a Marketing Machine"},"content":{"rendered":"

You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?<\/p>\n

How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?<\/p>\n

In this talk we’ll take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…<\/p>\n

Prerequisites:<\/strong>
\nThere’s something for everyone in this talk, though at minimum attendees should at least be comfortable with WordPress basics as a user or blogger.<\/p>\n

View the slides<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…? How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage? In … Continuer la lecture How to Turn Your WordPress Site into a Marketing Machine<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":4229527,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1433325600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[324,373],"footnotes":""},"session_track":[5002],"session_category":[],"class_list":["post-432","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5IBym-6Y","session_date_time":{"date":"2015-06-03","time":"06:00"},"session_speakers":[{"id":"324","slug":"liesl-barrell","name":"Liesl Barrell","link":"https:\/\/montreal.wordcamp.org\/2015-fr\/speaker\/liesl-barrell\/"},{"id":"373","slug":"mohamed-hamad","name":"Mohamed Hamad","link":"https:\/\/montreal.wordcamp.org\/2015-fr\/speaker\/mohamed-hamad\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/users\/4229527"}],"version-history":[{"count":2,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions\/432\/revisions"}],"predecessor-version":[{"id":752,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions\/432\/revisions\/752"}],"speakers":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/speakers\/324"},{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/speakers\/373"}],"wp:attachment":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/session_track?post=432"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/session_category?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}