{"id":456,"date":"2015-06-03T02:15:28","date_gmt":"2015-06-03T06:15:28","guid":{"rendered":"https:\/\/2015-fr.montreal.wordcamp.org\/?post_type=wcb_session&#038;p=456"},"modified":"2015-07-06T13:38:39","modified_gmt":"2015-07-06T17:38:39","slug":"how-to-ab-test-with-wordpress-conversions-arent-just-for-landing-pages","status":"publish","type":"wcb_session","link":"https:\/\/montreal.wordcamp.org\/2015-fr\/session\/how-to-ab-test-with-wordpress-conversions-arent-just-for-landing-pages\/","title":{"rendered":"How to A\/B Test with WordPress: Conversions Aren&rsquo;t Just for Landing Pages"},"content":{"rendered":"<p>This is not a marketing presentation on how to get more conversions. In this presentation we&rsquo;ll walk through best practices for integrating A\/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.<\/p>\n<p><strong>Prerequisites:<\/strong><br \/>\nThis presentation is suitable for intermediate designers, developers or marketing managers using WordPress.<\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/digibomb\/day-champ-wcmtljune2015\" class=\"simple-button\">View the slides<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is not a marketing presentation on how to get more conversions. In this presentation we&rsquo;ll walk through best practices for integrating A\/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at &hellip; <a href=\"https:\/\/montreal.wordcamp.org\/2015-fr\/session\/how-to-ab-test-with-wordpress-conversions-arent-just-for-landing-pages\/\">Continuer la lecture <span class=\"assistive-text\">How to A\/B Test with WordPress: Conversions Aren&rsquo;t Just for Landing Pages<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7611663,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1433325600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[299],"footnotes":""},"session_track":[5002],"session_category":[],"class_list":["post-456","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5IBym-7m","session_date_time":{"date":"2015-06-03","time":"06:00"},"session_speakers":[{"id":"299","slug":"brendan-sera-shriar","name":"Brendan Sera-Shriar","link":"https:\/\/montreal.wordcamp.org\/2015-fr\/speaker\/brendan-sera-shriar\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions\/456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions\/456\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/sessions\/456\/revisions\/770"}],"speakers":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/speakers\/299"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wporg\/v1\/users\/digibomb"}],"wp:attachment":[{"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/media?parent=456"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/session_track?post=456"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015-fr\/wp-json\/wp\/v2\/session_category?post=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}