Luca Sartoni is a media professional with more than a decade of technical and marketing background. Thanks to his extensive experience in different business environments, from SMEs to large corporate projects, Luca helps companies scale up their business adopting data driven strategies. He does not believe in Santa Claus, magical spells and everything that is not backed up by facts. Luca is a Growth Engineer at Automattic.

Follow @lucasartoni on Twitter.

Luca will be giving a talk titled “Why the Plumber Always Wins“.

What is your favorite improvement to WordPress this past year?

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Why did you decide to speak at WordCamp Montreal?

WordCamp Montreal is a must-be event. I was there last year and I had such a nice experience that I totally wanted to be there again this year. What a great community!

What is your talk going to be about?

I’ll be analyzing why a plumber can afford not to have a site, not to have any personal branding, not to do networking and still have a strong negotiation power and excel in their business. I will teach WordPress freelances how to integrate plumber strategies in their marketing.

What is the one thing you want people to walk away with from your talk?

Being able to raise their prices, get better client, provide more value.

Who in the WordPress community inspires you? Who do you follow?

I’m inspired by all the WorsPress contributors who give a love of their time and effort to strengthen the community itself.

What new feature would you like to see in the future?

Instant install and better media management.