{"id":829,"date":"2015-06-02T20:49:42","date_gmt":"2015-06-03T00:49:42","guid":{"rendered":"https:\/\/2015.montreal.wordcamp.org\/?post_type=wcb_session&p=829"},"modified":"2015-07-06T05:52:09","modified_gmt":"2015-07-06T09:52:09","slug":"optimiser-google-analytics-pour-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/montreal.wordcamp.org\/2015\/session\/optimiser-google-analytics-pour-wordpress\/","title":{"rendered":"Optimiser Google Analytics pour WordPress"},"content":{"rendered":"

Plusieurs plug-ins et options existent pour lier un site WordPress \u00e0 Google Analytics, Google tag Manager et Webmaster Tools. Mais utilisez-vous ces outils \u00e0 leur plein potentiel? Savez-vous pourquoi et comment configurer les objectifs et le suivi des ventes en ligne? Connaissez-vous les avantages \u00e0 lier Analytics, Adwords et Webmasters Tools?<\/p>\n

Je vous propose je voir les options possibles et de nombreux trucs afin d’optimiser ces outils. Bien configur\u00e9s, ils vous permettront d’obtenir des informations de grande valeur pour am\u00e9liorer votre pr\u00e9sence en ligne et vos conversions.<\/p>\n

Pr\u00e9alables:<\/strong>
\nUne connaissance minimale de Google Analytics. La pr\u00e9sentation ne sera pas ax\u00e9 sur l’aspect technique, mais bien sur les possibilit\u00e9s offertes avec des comptes et\/ou plugins bien configur\u00e9s.<\/p>\n

Voir les diapositives<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Plusieurs plug-ins et options existent pour lier un site WordPress \u00e0 Google Analytics, Google tag Manager et Webmaster Tools. Mais utilisez-vous ces outils \u00e0 leur plein potentiel? Savez-vous pourquoi et comment configurer les objectifs et le suivi des ventes en … Continue reading Optimiser Google Analytics pour WordPress<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":13150661,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1436119200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[703],"footnotes":""},"session_track":[5002],"session_category":[],"class_list":["post-829","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5FYL5-dn","session_date_time":{"date":"2015-07-05","time":"14:00"},"session_speakers":[{"id":"703","slug":"bernard-prince","name":"Bernard Prince","link":"https:\/\/montreal.wordcamp.org\/2015\/speaker\/bernard-prince\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/829\/revisions"}],"predecessor-version":[{"id":1917,"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/829\/revisions\/1917"}],"speakers":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/703"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/bprince"}],"wp:attachment":[{"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=829"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}