{"id":1218,"date":"2016-06-22T11:18:33","date_gmt":"2016-06-22T15:18:33","guid":{"rendered":"https:\/\/2016.montreal.wordcamp.org\/?post_type=wcb_session&#038;p=1218"},"modified":"2016-07-25T17:03:55","modified_gmt":"2016-07-25T21:03:55","slug":"seduce-your-readers-with-copy-that-converts","status":"publish","type":"wcb_session","link":"https:\/\/montreal.wordcamp.org\/2016-fr\/session\/seduce-your-readers-with-copy-that-converts\/","title":{"rendered":"Seduce Your Readers With Copy That Converts"},"content":{"rendered":"<p>Getting readers to your website, blog or landing page is only half the battle. Once they have arrived you need to keep&#8217;em and hook&#8217;em. Wether you&rsquo;re selling a service, product or point of view your copy needs to do more than just engage your readers, it needs to seduce them! In this presentation we&rsquo;ll look at creative copy writing techniques that convert your readers into site members, subscribers, customers or whatever your goal is!<\/p>\n<h3>Prerequisites<\/h3>\n<p>Basic understanding of WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting readers to your website, blog or landing page is only half the battle. Once they have arrived you need to keep&#8217;em and hook&#8217;em. Wether you&rsquo;re selling a service, product or point of view your copy needs to do more than just engage your readers, it needs to seduce them! In this presentation we&rsquo;ll look &hellip; <a href=\"https:\/\/montreal.wordcamp.org\/2016-fr\/session\/seduce-your-readers-with-copy-that-converts\/\" class=\"more-link\">Continuer la lecture de<span class=\"screen-reader-text\"> &laquo;Seduce Your Readers With Copy That Converts&raquo;<\/span><\/a><\/p>\n","protected":false},"author":7611663,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1469390400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.slideshare.net\/digibomb\/seduce-your-readers-with-copy-that-converts","_wcpt_session_video":"","_wcpt_speaker_id":[1059],"footnotes":""},"session_track":[863344,5002],"session_category":[],"class_list":["post-1218","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-bmo-theatre-ground-floor","wcb_track-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7owQe-jE","session_date_time":{"date":"juillet 24, 2016","time":"16:00"},"session_speakers":[{"id":"1059","slug":"brendan-sera-shriar","name":"Brendan Sera-Shriar","link":"https:\/\/montreal.wordcamp.org\/2016-fr\/speaker\/brendan-sera-shriar\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/sessions\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/sessions\/1218\/revisions"}],"predecessor-version":[{"id":1558,"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/sessions\/1218\/revisions\/1558"}],"speakers":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/speakers\/1059"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wporg\/v1\/users\/digibomb"}],"wp:attachment":[{"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/session_track?post=1218"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2016-fr\/wp-json\/wp\/v2\/session_category?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}