{"id":461,"date":"2017-07-03T23:54:49","date_gmt":"2017-07-04T03:54:49","guid":{"rendered":"https:\/\/2017-fr.montreal.wordcamp.org\/?post_type=wcb_session&#038;p=461"},"modified":"2017-08-15T13:08:26","modified_gmt":"2017-08-15T17:08:26","slug":"comment-creer-une-strategie-numerique-pour-un-site-web-qui-aura-de-limpact","status":"publish","type":"wcb_session","link":"https:\/\/montreal.wordcamp.org\/2017-fr\/session\/comment-creer-une-strategie-numerique-pour-un-site-web-qui-aura-de-limpact\/","title":{"rendered":"Comment cr\u00e9er une strat\u00e9gie num\u00e9rique pour un site Web qui aura de l&rsquo;impact"},"content":{"rendered":"<p>Avec plus d&rsquo;un milliard de sites disponibles (dont 25% sont en WordPress), il ne suffit plus de mettre quelque chose en ligne en y ajoutant des mots cl\u00e9s pour performer dans l&rsquo;univers num\u00e9rique. Avec plusieurs ressources et outils que vous pourrez ensuite utiliser (inspir\u00e9s entre autres des Startup Weekends), nous verrons comment bien identifier vos objectifs d&rsquo;affaires, les clients \u00e0 cibler et comment mesurer le succ\u00e8s en ligne. Nous pourrons ensuite voir comment cr\u00e9er une structure de site adapt\u00e9 et un r\u00e9f\u00e9rencement Web qui rejoindra les bonnes personnes. Bref, vous aurez en main ce qu&rsquo;il faut pour cr\u00e9er le plan d&rsquo;affaire de votre site Web! <\/p>\n<p><a href=\"https:\/\/quoly.com\/wordcamp2017\/\">Diapositives<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec plus d&rsquo;un milliard de sites disponibles (dont 25% sont en WordPress), il ne suffit plus de mettre quelque chose en ligne en y ajoutant des mots cl\u00e9s pour performer dans l&rsquo;univers num\u00e9rique. Avec plusieurs ressources et outils que vous pourrez ensuite utiliser (inspir\u00e9s entre autres des Startup Weekends), nous verrons comment bien identifier vos &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/montreal.wordcamp.org\/2017-fr\/session\/comment-creer-une-strategie-numerique-pour-un-site-web-qui-aura-de-limpact\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo; Comment cr\u00e9er une strat\u00e9gie num\u00e9rique pour un site Web qui aura de l&rsquo;impact &raquo;<\/span><\/a><\/p>\n","protected":false},"author":13150661,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1502652000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[312],"footnotes":""},"session_track":[5002,1148545],"session_category":[],"class_list":["post-461","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing","wcb_track-mb-s2-330-sous-sol"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8bMHx-7r","session_date_time":{"date":"ao\u00fbt 13, 2017","time":"15:20"},"session_speakers":[{"id":"312","slug":"bernard-prince","name":"Bernard Prince","link":"https:\/\/montreal.wordcamp.org\/2017-fr\/speaker\/bernard-prince\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/sessions\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/sessions\/461\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/sessions\/461\/revisions\/683"}],"speakers":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/speakers\/312"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wporg\/v1\/users\/bprince"}],"wp:attachment":[{"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/session_track?post=461"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montreal.wordcamp.org\/2017-fr\/wp-json\/wp\/v2\/session_category?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}