When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.
Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.
Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.
Have you ever had a client insist on having admin access to their website? They own it, so they have that right…but how long did it take before they called you to fix what they broke once they logged in?
While clients who break their own sites are guaranteed revenue, those calls never come at a convenient time and are ALWAYS urgent.
So what can we do to both empower our clients and make sure their sites continue to run well?
This talk will present several ideas for ways that we can do just that, including:
- Helpful plugins
- How to train a client in WordPress
- How to set user permissions
- How to set pricing for fixing mistakes
- Creating a user manual
- Other tips for managing the client relationship
Attendees will leave with some good ideas and action items to better help clients help themselves…or not.
We all want our sites to be clear, beautiful and easy to use… But how? Well, while the Design and UX practice is wild and complex, there are simple guidelines we can follow to clean our layouts and start getting the taste of a good user experience.
To do this we’ll explore by comparison examples of ‘fixes’ that we can apply to our designs, to better communicate, such as: alignment, color and content hierarchy.
Join this session if you are interested in design and usability.
