For site owners, trying to manage SEO can get overwhelming quick. WordPress offers tips & resources, and plugins like Yoast and Moz certainly help. But the fact is that when it comes to SEO, no single platform is going to give you the answers you need. As an SEO professional, I help my clients cut out the excess noise in order to stay focused on the story THEY need to tell. Drawing from my background as a successful playwright, and from concepts in marketing such as Customer Journey Mapping, I will offer insight as to how to use SEO tools to TELL YOUR STORY. After all, that’s what you’re here to do, aren’t you?