Estela’s ultimate design goal is to make ‘awesome stuff’ and reach people with it. This is why she has been actively practicing for more than 12 years the art of strategic visual communication.
Her path brought her to explore different mediums over the years: Painting, Illustration, Graphic design and Motion graphics can be counted as part of her professional background. Those skills hone her eye for detail and developed observational skills regarding light, shadows, and color.
But it was her experience in agency what developed her interest in strategy, concept and user experience. In her current position, Estela specializes in wire-framing, interface design, and usability evaluation. Her work is characterized by her strategic input on visuals, all of which make her capable of delivering powerful messages in a web context.