Speaker Spotlight: Michelle Frechette Ames

Overextended, overcommitted, entrepreneur, volunteer, and social butterfly. Avid Scrabble player. Tea snob. Mom (to an adult!). School board member. Marketing fanatic. 11th hour expert. Michelle is the owner and marketing diva at Marketed by Michelle.

Michelle will be giving a talk titled “Little Things Make a Big Difference“.

What is your favorite improvement to WordPress this past year?

I think the changes in the widget editors are extremely helpful for WordPress users who aren’t comfortable with any code (HTML, for example). When I teach a WordPress class now, I don’t also have to do a quick HTML lesson. It’s a win!

Why did you decide to speak at WordCamp Montreal?

My speciality is marketing. I think it’s important to think about how your site appeals to your visitors, and how they will use it. My talk is all about those things.

What is your talk going to be about?

My talk is about the “little things” you can do to your site that will make it more appealing to your site visitors and easier for them to use.

What is the one thing you want people to walk away with from your talk?

I hope that people who attend my talk look at their sites with fresh eyes, seeing it from a visitor’s perspective. Only then can a site best serve the client.

Who in the WordPress community inspires you? Who do you follow?

He’s now a friend, but I used to have a WordPress “celebrity crush” on Brian Rotsztein. His approach to using WordPress with the end user in mind is awesome, but his sense of the WordPress community is inspiring. #wplife

What new feature would you like to see in the future?

It would be great to be able to set the login page to something other than /wp-admin without using code or a plugin. Making that inherent to WordPress would help increase security.