Category: SEO

If you’re in a competitive niche or industry and are looking to rank well in the search engines, rich snippets are crucial to how your results are displayed to your target market.

In this talk, we’ll go over what rich snippets are, how they can be implemented on your website, and how to make the most out of them so that you can take advantage of your ongoing SEO efforts without getting overwhelmed.

This talk is a short, straight to the point recap of all the important SEO points a developer should know. WordPress is one of the best platforms for SEO. Sadly, most of us think that installing an SEO plugin will fix everything. That’s not the case! So here’s your cheat sheet to technical SEO for WordPress!

The basics behind search engine optimization (SEO) and high rankings in Google haven’t changed much in the last decade. While both on-site SEO and off-site SEO tactics remain important, newer areas of focus have come into play. Topics such as content quality, website speed, security, design, the Knowledge Graph, artificial intelligence, algorithm updates and Google mandated changes should be considered by anyone looking to stay up to date with SEO. This session will discuss some of the latest trends that site owners and managers should be aware of.

Prerequisites:
A basic understanding of SEO.