You know what you want your website to say, but figuring out how to say it may have you repeatedly banging your forehead on your keyboard. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. Or in over-the-top metaphors. Or in unnecessary, verbose sentences. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll review writing best practices, and guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.
August 11-12, 2018